Sharanya Sreenivasan
Strategic Sales Operations and Analytics professional with 10+ years of experience driving scalable GTM execution and serving as a trusted partner to Sales leadership. Proven expertise in forecasting, territory and quota planning, pipeline reporting, and sales performance analysis, with a proven ability to improve forecast accuracy and accelerate attainment. Skilled in Salesforce, BI tools, and CRM optimization, with a strong track record of leading system integrations, data governance and process standardization to support high-growth sales organizations. Recognized for leveraging automation and AI to improve data quality, reduce manual effort, and deliver measurable revenue impact in fast-paced environments.
● Core Skills: Sales Operations, Forecasting, Territory Planning, Quota Setting, Cross-Functional Collaboration, Data Analytics
● Technical Skills: Salesforce, Tableau, Advanced Excel/G-Sheets, SQL, R, Gong, Outreach
● Certifications: AI for business leaders(2024),Tableau Desktop Specialist Certified (2022), Lean Six Sigma Certified (2017), IBM Data Analyst Professional Certified (2021)
● Recognition: 3x Impact Driven Award winner driving YoY revenue growth(Glassdoor), Beta Gamma Sigma - Top 20% Academic Excellence (2022), Top Marketer - Google Digital Immersion Program (2021)
Work Experience
● Developed forecasting models in Google Sheets leveraging advanced functions improving forecast precision by 28% and streamlining pipeline reviews.
● Led Salesforce CRM integration workflows between Glassdoor and Indeed, enabling unified lead sharing and adoption of tools like Gong and Outreach driving a 23% YoY increase in new customer acquisition.
● Created interactive Salesforce dashboards to identify sales funnel gaps and proposed data-driven targeting strategies to accelerate attainment of sales metrics.
● Configured and maintained Salesforce territory models and quota assignments, ensuring accurate coverage and alignment across accounts, segments, and sales teams.
Sr Data Analyst, GTM Sales Analytics @ Glassdoor
Sales Analyst Operations @ Extreme Networks
Key Achievements
Key Achievements
● Engineered data integration from multiple sources in Tableau to generate interactive forecasting dashboards, enabling sales leaders to identify and address bottlenecks, accelerating deal closures by 8%.
● Developed QBR insights by synthesizing Salesforce data into actionable visualizations.
● Automated channel credit reports in R, saving 104 hours annually.
Team Lead @ Google
Key Achievements
● Spearheaded a team of 4 members for successful creation of 3 digital marketing campaigns and significantly surged impressions and average CTR above 13% with continuous A/B testing.
● Ensured 50% MoM unique visits per week to the homepage through digital marketing efforts.
Sr Business Analyst, Sales Operations @ Vmware
Key Achievements
● Managed setup and maintenance of 2000+ SKUs in Salesforce for SaaS and Perpetual products.
● Improved KPIs to track product performance and implemented automation, saving 300+ hours annually.
Team Lead, Sales Operations @ Zafco
Key Achievements
● Delivered granular insights into pricing efficacy by revealing trends while boosting profit visibility by 65%, which allowed for real-time strategy adjustments.
● Deployed the vendor price logic in SAP saving 350 hours annually on manual work.
Business Analyst, Sales Operations @ Genpact
● Built demand generation and campaign dashboards for GE Healthcare in R, saving 306 hours annually.
● Conducted revenue and pricing impact analysis on contracts worth $10M+.
Key Achievements
May 2021 - Aug 2021
Aug 2021 - Apr 2022
Dec 2017 - Dec 2018
Jul 2014 - Nov 2017
June 2022 - July 2025
Aug 2021 - Apr 2022
Featured Projects
Reporting & Automation
Salesforce CRM Integration & Optimization
● Description: Built interactive dashboards in Google Sheets using slicers and visualizations, allowing sales leaders to drill down into rep-level performance and pipeline coverage in real time.
● Results: Reduced manual reporting time by 250+ hours annually and improved decision-making speed for GTM leadership.
● Description: Conducted in-depth data analysis using advanced Excel to monitor sales funnel data to identify bottlenecks and inefficiencies in lead-to-close process.
● Results: Transformed lead qualification process by analyzing Salesforce data, resulting in a 50% boost in conversion rates and a 100-day faster deal closing time.
Sales Funnel Analysis & Process Redesign
● Description: Led the integration of Salesforce CRM between Glassdoor and Indeed, unifying lead management and automating lead distribution for sales teams.
● Results: Catalyzed a 23% surge in qualified lead conversions through optimized lead management process, resulting in a 15% reduction in sales cycle length by streamlining lead distribution.
EDUCATION
ILLINOIS TECH STUART SCHOOL OF BUSINESS CHICAGO, IL
MS Marketing Analytics
ICFAI BUSINESS SCHOOL Hyderabad, India
MBA in Finance
AMRITA SCHOOL OF ENGINEERING Coimbatore, India
B.TECH in Electronics and Communication Engineering
"Sharanya is Impact Driven and prioritized projects that directly supported sales and leadership goals, including dashboards that are now core to GTM operations. She has a growth mindset where she proactively identified systems and data issues (Indeed/Glassdoor SFDC); She recommended long-term improvements to increase reliability and efficiency. Sharanya is a solid team player where she worked closely with partners across analytics, comp, and sales support. Maintained a collaborative approach even under quick turnarounds."
Ritarupa Mitra Sales Pricing Manager
Doris Lai, Global Alliances Manager
"Sha is very well-organized, articulate, and self-motivating individual. I had the pleasure to be her buddy during her inter-program at Extreme Networks. Sha is professional and always has a positive attitude. Without a doubt, she would be a great asset to any company."
Mitch Block Senior Manager, GTM
"Sharanya's profile speaks for itself and she is an excellent resource and a master at what she does . She is a very hard working and reputed team player and has always been a tremendous asset to the company."
Testimonials
Sarah Vanderwood, Sales Development Manager
"Sharanya did an excellent job leading the team that helped our nonprofit with Google Ads through the Nonprofit Marketing Initiative. She was very motivated, timely, and communicative, and she and her team drastically increased the click-through and conversion rates we were seeing with our previous ad campaigns. I highly recommend her!"
Ritarupa Mitra Manager, Sales Pricing